Providing interaction between a first content set and a second content set in a computer system

ABSTRACT

Interaction is provided between a first content set and a second content set, both of which are loaded into a data structure. When an event associated with loading of the second content set is detected, the second content set is parsed to identify at least one sub-set of the second content set. The identified sub-set is checked against a first data set associated with the first content set to determine whether the identified sub-set matches the first data set. If a match is found, an action associated with the least one identified sub-set is executed and the data structure is modified.

BACKGROUND OF THE INVENTION

The present invention relates to the display of content in a computersystem and more particularly to providing interaction between a firstcontent set and a second content set.

Content display in computer applications can be personalized by a user.For example, a user can select web content from multiple contentproviders for display within a single web page.

Aggregators are applications that allow a user to personalize contentdisplay. Aggregators can execute on a server computer or a clientcomputer associated with the user. FIG. 1 shows a system 100 forpersonalizing content display in a web page. The system 100 includes aclient computer 110 having a web browser 105 and a server computer 120having an aggregator 115. The aggregator 115 and the web browser 105communicate, through a network 135, with one or more content providers125 and 130 represented as servers connected to the network.

A user can use registration functions provided by the aggregator 115 toregister (in other words, to “select”) a content set available from acontent provider. For example, the user registers a first content setcomprising a stock application associated with the first contentprovider 125 and a second content set comprising a banking applicationassociated with the second content provider 130.

The aggregator 115 uses the registration functions to retrieve theassociated content sets. After retrieving the content sets, theaggregator 115 sends the content sets and an associated web page to theweb browser 105 in client computer 110. The web browser 105 displays thecontent sets in the web page. Typically, different content sets aredisplayed in separate display areas within the web page. FIG. 2 is asimplified example of a web page 200 having a first display area 205 fordisplaying the first content set and a second display area 210 fordisplaying the second content set.

Typically, the aggregator 115 also uses the registration functions toretrieve updates associated with content sets. After retrieving theupdates, the aggregator 115 sends the updates to the web browser 105,which causes the updates to be displayed in the display area associatedwith the updated content set.

If the first content set and the second content set are provided bydifferent content providers, as is commonly the case, there is noassociation between the first content set and the second content set.

Although current aggregators allow for content sets to be easilyaggregated for display with minimal set up and user knowledge, thereremains a need for increased flexibility in the way a user can use thecontent sets.

BRIEF SUMMARY OF THE INVENTION

The present invention may be embodied as a method for providinginteraction between a first content set loaded into a data structure anda second content set which is also loaded into the data structure. Whenan event associated with the loading of the second content set isdetected, the second content set is parsed to identify a sub-set. Theidentified sub-set is compared to a first data set associated with thefirst content set. If a match is found, an action associated with theidentified sub-set is executed.

The invention may also be embodied as an apparatus for providinginteraction between a first content set and a second content set, bothof which are loaded into a data structure. When a listener detects anevent associated with the loading of the second content set, a parserresponds by parsing the second content set to identify a sub-set of thesecond content set. A checker determines whether a match exists betweenthe identified sub-set and a first data set associated with the firstcontent set. A controller responds to the finding of a match byexecuting an action associated with the identified sub-set.

Finally, the invention may be embodied as a computer program product forproviding interaction between a first content set loaded into a datastructure and a second content set. The computer program productincludes a computer usable medium embodying computer usable program codethat is configured to load the second content set into the datastructure, detect an event associated with the loading of the secondcontent set, respond to a detected event by parsing the second contentset to identify a sub-set, compare the identified sub-set to a firstdata set associated with the first content set to determine if a matchexists, and respond to the finding of a match by executing an actionassociated with the identified sub-set.

BRIEF DESCRIPTION OF THE SEVERAL VIEWS OF THE DRAWINGS

FIG. 1 is a basic block diagram of a system for personalizing contentdisplay in a web page.

FIG. 2 is a block diagram of a web page generated using the system ofFIG. 1.

FIG. 3 is a block diagram of a system for personalizing content displayin a web page in accordance with an embodiment of the present invention.

FIG. 4 is a flow chart of operations performed in a process implementedin accordance with an embodiment of the present invention

FIG. 5A is a representation of a first tree structure.

FIG. 5B is a representation of a second tree structure.

FIG. 5C is a representation of a third tree structure.

FIG. 5D is a representation of a fourth tree structure.

FIG. 6 is a block diagram a web page generated in accordance with thepresent invention.

FIG. 7 is a representation of an RSS document.

FIG. 8 is a representation of an XHTML document associated with the RSSdocument of FIG. 7.

DETAILED DESCRIPTION OF THE INVENTION

As will be appreciated by one skilled in the art, the present inventionmay be embodied as a method, system, or computer program product.Accordingly, the present invention may take the form of an entirelyhardware embodiment, an entirely software embodiment (includingfirmware, resident software, micro-code, etc.) or an embodimentcombining software and hardware aspects that may all generally bereferred to herein as a “circuit,” “module” or “system.” Furthermore,the present invention may take the form of a computer program product ona computer-usable storage medium having computer-usable program codeembodied in the medium.

Any suitable computer usable or computer readable medium may beutilized. The computer-usable or computer-readable medium may be, forexample but not limited to, an electronic, magnetic, optical,electromagnetic, infrared, or semiconductor system, apparatus, device,or propagation medium. More specific examples (a non-exhaustive list) ofthe computer-readable medium would include the following: an electricalconnection having one or more wires, a portable computer diskette, ahard disk, a random access memory (RAM), a read-only memory (ROM), anerasable programmable read-only memory (EPROM or Flash memory), anoptical fiber, a portable compact disc read-only memory (CD-ROM), anoptical storage device, a transmission media such as those supportingthe Internet or an intranet, or a magnetic storage device. Note that thecomputer-usable or computer-readable medium could even be paper oranother suitable medium upon which the program is printed, as theprogram can be electronically captured, via, for instance, opticalscanning of the paper or other medium, then compiled, interpreted, orotherwise processed in a suitable manner, if necessary, and then storedin a computer memory. In the context of this document, a computer-usableor computer-readable medium may be any medium that can contain, store,communicate, propagate, or transport the program for use by or inconnection with the instruction execution system, apparatus, or device.The computer-usable medium may include a propagated data signal with thecomputer-usable program code embodied therewith, either in baseband oras part of a carrier wave. The computer usable program code may betransmitted using any appropriate medium, including but not limited tothe Internet, wireline, optical fiber cable, RF, etc.

Computer program code for carrying out operations of the presentinvention may be written in an object oriented programming language suchas Java, Smalltalk, C++ or the like. However, the computer program codefor carrying out operations of the present invention may also be writtenin conventional procedural programming languages, such as the “C”programming language or similar programming languages. The program codemay execute entirely on the user's computer, partly on the user'scomputer, as a stand-alone software package, partly on the user'scomputer and partly on a remote computer or entirely on the remotecomputer or server. In the latter scenario, the remote computer may beconnected to the user's computer through a local area network (LAN) or awide area network (WAN), or the connection may be made to an externalcomputer (for example, through the Internet using an Internet ServiceProvider).

The present invention is described below with reference to flowchartillustrations and/or block diagrams of methods, apparatus (systems) andcomputer program products according to embodiments of the invention. Itwill be understood that each block of the flowchart illustrations and/orblock diagrams, and combinations of blocks in the flowchartillustrations and/or block diagrams, can be implemented by computerprogram instructions. These computer program instructions may beprovided to a processor of a general purpose computer, special purposecomputer, or other programmable data processing apparatus to produce amachine, such that the instructions, which execute via the processor ofthe computer or other programmable data processing apparatus, createmeans for implementing the functions/acts specified in the flowchartand/or block diagram block or blocks.

These computer program instructions may also be stored in acomputer-readable memory that can direct a computer or otherprogrammable data processing apparatus to function in a particularmanner, such that the instructions stored in the computer-readablememory produce an article of manufacture including instruction meanswhich implement the function/act specified in the flowchart and/or blockdiagram block or blocks.

The computer program instructions may also be loaded onto a computer orother programmable data processing apparatus to cause a series ofoperational steps to be performed on the computer or other programmableapparatus to produce a computer implemented process such that theinstructions which execute on the computer or other programmableapparatus provide steps for implementing the functions/acts specified inthe flowchart and/or block diagram block or blocks.

FIG. 3 shows a system 300 for personalizing content display in a webpage according to one embodiment of the present invention. The system300 includes a client computer 305 having a web browser 307 and a servercomputer 365 having an aggregator 320 and a personalization component360.

The web browser 307 includes a loader 330 and a display component 335.

The aggregator 320 includes a registration component 325. Thepersonalization component 360 includes a listener (340) for listeningfor events, a parser 345, a checker 350 and a controller 355. Thechecker 350 and the controller 355 are operable to access associateddata 370.

The client computer 305 and the server computer 365 can communicate withone or more servers 310 and 315 via network 380. Each of the servers 310and 315 may be associated with a different content provider.

A user of the client computer 305 uses the web browser 307 to access theaggregator 320 and sends a request for a first web page to the receiver337 in the aggregator 320. In response, transmitter 339 sends the firstweb page to the loader 330 in the web browser 307 in client computer305. The first web page may include an associated first XHTML document.The loader 330 loads the first XHTML document into memory at the clientcomputer 305 and parses it into a tree structure.

In one embodiment, the tree structure is a DOM (Document Object Model)structure. The DOM defines a logical tree-like structure of a documentand the way in which a document is accessed and manipulated.

Once loaded into memory and parsed, the tree structure can be accessed.Elements, attributes and text of a document can be represented asobjects (known as nodes). It should be understood that any number oflogical structures can be used.

An example of a portion of the associated tree structure 500 is shown inFIG. 5A. The tree structure includes a number of nodes representingelements of the first XHTML document (e.g. an html element 515, a headelement 520 and a body element 525.

Following loading, the content represented by the tree structure 500 isdisplayed. FIG. 6 is a simplified representation of a displayed web page600.

For purposes of illustration, it is assumed the user wishes to addcontent to the web page 600. FIG. 4 shows the basic operations thatwould be performed. In operation 400, the user, acting through the webbrowser in the client computer, provides registration data associatedwith a first content set to the registration component in theaggregator.

Assume for purposes of illustration that the first content set includesa photo application having a photo display component and a photo searchengine and that the first content set is available at server 310associated with a first content provider. The registration data may takethe form of a URL associated with the first content set (e.g.,www.photo.co) on the server.

The registration component uses the registration data to create aregistration (operation 405) associated with the first content set andthen uses the URL contained in the registration to generate a requestfor the first content set. In response to the request, the first contentprovider returns the first content set to the registration component.The first content set may be an associated second XHTML document that istransmitted to the loader component in the client computer.

The loader loads (operation 410) the first content set by generating atree structure in memory for the second XHTML document associated withthe first content set and loading the tree structure associated with thesecond XHTML document into the tree structure associated with the firstXHTML document. A representation of the resulting tree structure (505)is shown in FIG. 5B, wherein node “1” (535) represents the treestructure of the first content set.

Following loading, the display component displays the tree structure505. With reference to FIG. 6, the first content set 610 (including thephoto display component 611 and the photo search engine 612 is displayed(operation 415) in a first display area 605 within the first web page600. If the user does not wish to add further content to the first webpage 600, the process ends.

Assuming the user wishes to add further content to the first web page600, then the user utilizes the web browser in the client computer toagain provide the registration component in the aggregator withregistration data associated with a second content set.

In the example being discussed, it is assumed the second content setcomprises a news article provided by second content provider at server315. The registration data may, for purposes of illustration, be a URLassociated with the second content set (e.g. www.news.co).

The registration component uses the newly-provided registration data tocreate a registration associated with the second content set and thenuses the URL to request the second content set. In response to therequest, the second content provider returns the second content set tothe registration component. It is assumed the second content set takesthe form of an RSS document.

RSS (Really Simple Syndication) has become a popular delivery mechanismfor users wishing to subscribe to news headlines. RSS may be describedas a lightweight eXtensible Markup Language (XML) format designed forsharing headlines and other content. There are various specificationsand standards that further define RSS.

An example of an RSS document is shown in FIG. 7. The RSS documentincludes: “<channel></channel> tags specifying multiple “channels” (orcategories); a first set of “<title></title>” tags representing a titleassociated with the RSS document; a set of “<item></item>” tagsspecifying a list of items (in the example, the list includes a set ofnews items). The list includes a first news item having a titlespecified by a second set of “<title></title>” tags; a URL specified by“<link></link>” tags; associated categories specified by two sets of“<category></category>” tags and author data associated with an authorof the news item and specified by “<author></author>” tags.

The second content set is sent to the loader component in the clientcomputer. Preferably, the loader converts the RSS document into a thirdXHTML document (e.g. using an XSL stylesheet). An example of the thirdXHTML document is shown in FIG. 8.

The third XHTML document includes: “<html></html>” tags specifying thethird XHTML document; “<head></head>” tags specifying a head; a firstset of “<title></title>” tags representing a title associated with thethird XHTML document; “<body></body>” tags specifying a body; “<ol><ol>”tags specifying an ordered list of items; “<li></li>” tags specifying anitem in the ordered list; and anchor tags “<a></a>” which define ananchor that can be used to create a link (wherein the “href” attributespecifies a URL of the link). A text string within the “<a></a>” tags isused to create the link. For example, the text “Company A buys CompanyB” is shown as a clickable link to a user wherein the URL of the link is“news.co.1234”.

It should be understood that there is no equivalent in XHTML of the“<category></category>” tags and “<author></author>” tags. Thus, duringconversion of the RSS document into the third XHTML document, these tagsand associated data are ignored.

With reference to FIG. 4, the loader in the client computer loads(operation 410) the second content set by generating a tree structure inmemory for the third XHTML document associated with the second contentset and loading the tree structure associated with the third XHTMLdocument into the tree structure associated with the first XHTMLdocument.

A representation of the resulting tree structure (505) is shown in FIG.5B, wherein node “2” (535) represents the tree structure of the secondcontent set.

The tree structure 510 associated with the second content set is shownin more detail in FIG. 5C. The tree structure comprises a head elementnode 540 (which is a child node of the body element node 525 of the treestructure 505 shown in FIG. 5B. The head element node 545 has anassociated title element node having an associated first text node 550.The tree structure also includes a body element node 555 having anassociated ordered list element node 560, an associated list itemelement node 565 and an associated anchor element node 570. The anchorelement node includes an associated first attribute node 575 (includingan associated identifier, i.e. “href”) and an associated second textnode 580. It should be understood that element and attribute nodes caninclude associated values.

For the data that cannot be converted to XHTML (i.e.“<category></category>” tags and “<author></author>” tags), the loaderin the client computer can add data associated with the data that cannotbe converted to XHTML to the tree structure for use by thepersonalization apparatus. To add data associated with the data thatcannot be converted to XHTML to the tree structure, the loader generatesone or more associated attribute nodes. Preferably, the loader uses namespacing, in order to ensure uniqueness of attribute values.

In the example, the loader (330) generates a second attribute nodehaving an identifier of “rss:tags” and values of “Company_A” and“Company_B” and a third attribute node having an identifier of“rss:tags” and a value of “john_smith@address123”

Preferably, the first content provider provides rules to the loaderspecifying how data associated with the data that cannot be converted toXHTML can be added to the tree structure 505 (e.g. an identifierassociated with data that cannot be converted to XHTML and an identifierassociated with a corresponding attribute node).

Preferably, the loader 330 associates the generated attribute nodes withan element node. Preferably, the element node is associated with thecontent of the data that cannot be converted to XHTML.

In the example, the loader 330 associates the generated attribute nodeswith the anchor element node.

A representation of the resulting tree structure 510 is shown in FIG.5C, wherein the anchor element node comprises the second attribute nodeand the third attribute node.

With reference to FIGS. 4 and 6, in response to the loading step, thedisplay component displays the tree structure 510. As a result, withreference to FIG. 6, the second content set 615 (comprising a title “MyRSS News” and a clickable link comprising associated text “Company Abuys Company B”) is displayed (step 415) by the display component in asecond display area 620 within the web page 600.

It should be understood that data that cannot be converted to XHTML isnot displayed and is ignored by the display component.

In response to the loading step, a load event is generated by the loader330 and sent to the listener 340, such that the listener 340 is alertedthat the tree structure has been modified. The load event comprises dataassociated with the tree structure of the second content set (e.g. anidentifier). In response to receiving (step 420) the load event, thelistener 340 invokes the parser 345.

Alternatively, the parser 345 may be operable to parse a tree structureat regular intervals in order to determine whether when the treestructure has been modified.

The parser 345 queries (step 425) the tree structure associated with thesecond content set (e.g. using the identifier) to determinepre-configurable data. In the example herein, the pre-configurable datacomprises attribute nodes.

In the example, the parser 345 finds three attribute nodes and sendsidentifiers (e.g. “rss:tags” and “href”) and values (e.g. “Company_A”,“Company_13”, “john_smith@address123”, “news.co.1234” and “Company Abuys Company B”) associated with the three attribute nodes to thechecker 350.

Upon receiving the identifiers, the checker 350 checks (step 430) theidentifiers against the data (370). In the example herein, the data(370) comprises a list of attributes. An example of the list ofattributes is shown below. In the list below, the attribute“geo:location” is for example, associated with latitude and longitudedata.

Preferably, the list is pre-configurable by an administrator. In oneexample, the list is obtainable from a content provider.

It should be understood that any number of types of data can be includedin the list e.g. attributes associated with data that can be convertedto XHTML, element node data etc.

List:

-   -   rss:tags    -   geo:location

If a match is not found (step 435), the process ends.

In the example, the checker 350 finds a match (step 435) in the list(namely, the identifier “rss:tags” is present in the list) and invokesthe controller 355. The checker 350 also sends the matching identifier“rss:tags” and associated values (e.g. “Company_A”, “Company_B”,“john_smith@address123”) to the controller 355.

Preferably, the controller 355 is operable to access the data 370. Inthe example herein, the data 370 includes a list comprising one or moreactions associated with an identifier of an attribute and an identifierof a content set. Thus, preferably, a particular action is associatedwith a particular attribute identifier and content set identifier.

Preferably, the list is pre-configurable by an administrator. In oneexample, the list is obtainable from a content provider.

An example of the list is shown below:

List:

-   -   onmouseover ( );    -   rss:tags; www.photo.co    -   onclick ( ); rss:tags; www.banking.co

In the example herein, the controller 355 requests an identifierassociated with the first content set from the registration component325 (that is, the content set that was loaded first). In response to therequest, the registration component 325 sends the URL associated withthe first content set (i.e. www.photo.co) to the controller 355.

The controller 355 compares the identifier “rss:tags” and the URLagainst the list in order to find an action. In the example herein, thecontroller 355 finds an action specified by a function (i.e. onmouseover( )).

With reference to FIG. 4, the controller 355 executes (step 440) thefunction. In the example, the onmouseover ( ) function comprisesoperations that are performed when a user moves a mouse cursor over alink.

The onmouseover ( ) function may include a number of sub-functions. Afirst sub-function obtains the value of each of the attributes (i.e.“Company_A”, “Company_B” and “john_smith@address123”) from thecontroller 355. A second sub-function inputs the obtained values intothe photo search engine 612 associated with the first content set,receives results and sends the results to the controller 355.

Upon executing the function, the controller 355 might retrieve threeimages, that is, a first image associated with the value “Company_A”comprising associated source data (e.g. “image1.gif”), a second imageassociated with the value “Company_B” comprising associated source data(e.g. “image2.gif”) and a third image associated with the value“john_smith@address123” comprising associated source data (e.g.“image3.gif”).

The controller 355 sends the identifiers and source data to the loader330.

For each of the images, the controller 355 controls the loader 330 toadd data associated with the results to the tree structure 510. Forexample, the controller 355 generates and sends an instruction to theloader 330 to generate an image element node having an associatedattribute representing source data of the location of the image to beloaded.

In the present example, the loader (330) generates a first elementhaving an associated “src” attribute with a value of “image1.gif”; asecond element node having an associated “src” attribute with a value of“image2.gif”; and a third element node having an associated “src”attribute with a value of “image3.gif”.

The loader (330) adds the element nodes to the tree structure (510). Inthe example herein, the element nodes are associated with the anchorelement node. A representation of the resulting tree structure (515) isshown in FIG. 5D.

In response to the loading step, the display component (335) displaysthe tree structure (515) in the second display area (620) within thefirst web page (600). As a result, with reference to FIG. 6, the secondcontent set (615) (comprising a title “My RSS News” and a clickable linkcomprising associated text “Company A buys Company B”) is re-displayed(step 415) by the display component (335) in the second display area(620) within the first web page (600).

However, in the example, if a user moves a mouse cursor over theclickable link associated with the anchor element (i.e. “Company A buysCompany B”), in response to the execution (step 440) of the onmouseover( ) function, the three images associated with Company A, Company B andthe author of the news item are displayed in the second display area(620) within the first web page (600).

It should be understood that any number of actions can be executed. Forexample, if a user moves a mouse cursor over the clickable linkassociated with an anchor element (i.e. “Company A buys Company B”), amap showing a location of Company A's premises may be displayed.

Advantageously, the present invention allows for behavior of the secondcontent set to be modified (e.g. with functionality associated with thefirst content set). Advantageously, this modified behavior can beprovided without tight coupling or interaction required between thecontent sets (and therefore, the content providers).

The preferred embodiment provides rich behavior to previously un-linkedcontent sets displayed within a web page. For example, a functionassociated with one content set (e.g. a zoom function allowing data tobe zoomed) can be associated with a second content set displayed on aweb page. This allows the second content set to benefit from the zoombehavior even though the second content set did not initially exhibitthis behavior.

It should be understood that the personalization apparatus can beassociated with any component. For example, the personalizationapparatus can be associated with a content set e.g. wherein thepersonalization apparatus is implemented as one or more scripts. In anexample, if two content sets each have an associated personalizationapparatus, preferably, each content set comprises a negotiationcomponent such that the content sets can negotiate e.g. as to how dataassociated with data that cannot be converted to XHTML can be added to atree structure (505); as to the content of the data (370) e.g. the listof attributes and actions.

The flowchart and block diagrams in the Figures illustrate thearchitecture, functionality, and operation of possible implementationsof systems, methods and computer program products according to variousembodiments of the present invention. In this regard, each block in theflowchart or block diagrams may represent a module, segment, or portionof code, which comprises one or more executable instructions forimplementing the specified logical function(s). It should also be notedthat, in some alternative implementations, the functions noted in theblock may occur out of the order noted in the Figures. For example, twoblocks shown in succession may, in fact, be executed substantiallyconcurrently, or the blocks may sometimes be executed in the reverseorder, depending upon the functionality involved. It will also be notedthat each block of the block diagrams and/or flowchart illustration, andcombinations of blocks in the block diagrams and/or flowchartillustration, can be implemented by special purpose hardware-basedsystems that perform the specified functions or acts, or combinations ofspecial purpose hardware and computer instructions.

The terminology used herein is for the purpose of describing particularembodiments only and is not intended to be limiting of the invention. Asused herein, the singular forms “a”, “an” and “the” are intended toinclude the plural forms as well, unless the context clearly indicatesotherwise. It will be further understood that the terms “comprises”and/or “comprising,” when used in this specification, specify thepresence of stated features, integers, steps, operations, elements,and/or components, but do not preclude the presence or addition of oneor more other features, integers, steps, operations, elements,components, and/or groups thereof.

The corresponding structures, materials, acts, and equivalents of allmeans or step plus function elements in the claims below are intended toinclude any structure, material, or act for performing the function incombination with other claimed elements as specifically claimed. Thedescription of the present invention has been presented for purposes ofillustration and description, but is not intended to be exhaustive orlimited to the invention in the form disclosed. Many modifications andvariations will be apparent to those of ordinary skill in the artwithout departing from the scope and spirit of the invention. Theembodiment was chosen and described in order to best explain theprinciples of the invention and the practical application, and to enableothers of ordinary skill in the art to understand the invention forvarious embodiments with various modifications as are suited to theparticular use contemplated.

Having thus described the invention of the present application in detailand by reference to preferred embodiments thereof, it will be apparentthat modifications and variations are possible without departing fromthe scope of the invention defined in the appended claims.

The invention claimed is:
 1. A computer program product for providinginteraction between a first content set loaded into a data structure inwhich said first content set is represented by nodes arranged in a treestructure and a second content set, the computer program productcomprising a computer usable storage medium having computer usableprogram code embodied therewith, said computer usable program codecomprising: computer usable program code configured to load the secondcontent set into the data structure by converting said second contentset into an Markup Language document and then representing said secondcontent set with nodes in a tree structure which is added to the treestructure of said first content set, wherein data from said secondcontent set that cannot be converted to Markup Language is representedby attribute nodes added to said tree structure; computer usable programcode configured to detect an event associated with the loading of thesecond content set into the data structure; computer usable program codeconfigured to, in response to the detecting step, parse the secondcontent set to identify a sub-set of the second content set; computerusable program code configured to compare the identified sub-set to afirst data set associated with the first content set to determine if amatch exists; and computer usable program code configured to, inresponse to the finding of a match, execute an action associated withthe identified sub-set such that additional content derived from thefirst content set is associated with the second content set.
 2. Acomputer program product according to claim 1, further comprisingcomputer usable program code configured to modify the data structure inresponse to the execution of an action associated with the identifiedsub-set.
 3. A computer program product according to claim 2, furthercomprising computer usable program code configured to transmit themodified data structure to a computer system for display.
 4. A computerprogram product according to claim 1, further comprising computer usableprogram code responsive to at least one of a user request and a rulesengine to load the first and second content sets into the datastructure.
 5. A computer program product according to claim 1, whereinthe first content set comprises a negotiation component.
 6. A computerprogram product according to claim 1, wherein the data structurecomprises a markup language document.
 7. A method for providinginteraction between a first content set and a second content set beingaggregated into a single electronic document for a user, the methodcomprising identifying data from the second content set that has arelationship to said first content set; deriving additional contentusing said first content set and based on the relationship between thedata from the second content set and the first content set; andassociating that additional content with the second content set in theelectronic document; wherein, when said single electronic document isdisplayed on a computer comprising a display device and a user inputdevice comprising a device for moving a cursor on said display device,if said cursor is moved to a position over a specific part of said firstcontent set, said additional content is made to appear on said displaydevice in association with said second content set.
 8. A methodaccording to claim 7, in which the data from the second content set is asearch term used with a search engine associated with the first contentset.
 9. A method according to claim 7, in which data from the secondcontent set is a search term used with a search engine associated withthe first content set to produce said additional content.
 10. Thecomputer program product according to claim 1, wherein the action ispreviously unassociated with the second content set.
 11. The computerprogram product according to claim 1, further comprising computer usableprogram code to identify the action based on a matched value in thefirst content set.
 12. The computer program product according to claim1, further comprising computer usable program code to identify theaction based on a matched value in the first content set and anidentifier of the first content set.
 13. The computer program productaccording to claim 1, wherein executing an action comprises: extractingthe identified sub-set of the second content set; inputting theidentified sub-set into the first content set; receiving results fromthe action in the first content set; and outputting received results.